Put yourself in the place of an Internet shopper. Learn to think like they do. How do they feel when they sit down in front of their computer, needing to buy a present or wanting to buy something for themselves that they have seen on your website? They don’t know you or your business. With identity theft, Internet hacking, news about missed shipments and late deliveries on their minds, they certainly have some level of fear about giving you their credit card and personal information.

They begin to move through your site looking at products, settling on just the right one, and they hit a broken link or find no information about your company, how to contact you (if something went wrong with the delivery), or can’t figure out how to use your shopping cart all the time being afraid to put that credit card number in. Would these experiences motivate you to buy on the site or cause you to back out and look elsewhere?

The same shopper working with the Safe Shopping Network’s web site can quickly determine the level of quality you put into your web site’s performance, security, navigability and shopping cart function and security. Your scores are published, easy to read and interpret and you have worked hard to earn top listings.

This is exactly why Safe Shopping Network merchants enjoy a very high click-to-purchase ratio: Consumer Trust. Traffic alone won’t get you the sales. You can pay for all you can afford, but you can also go broke paying for traffic. Quality shopper traffic that spends money on your site comes from the trust the Safe Shopping Network and your hard work. And that’s real sales!