How
do we increase consumer confidence and sales to your web
site?
As SSN users visit Safe Shopping Network,they are exposed
to your safety, usability and performance scores thus gaining
confidence in your website. The result: A click to sales
ratio typically eight times that of other resources or traffic.
Why
does consumer confidence matter?
SSN helps increase trust in your web site. The chart below
shows that of the 68 million US Internet users, about 19.7
million are not afraid to buy online. The numbers also clearly
show that the vast majority of users (between 61 and 71%
of all US Internet users do not shop on line, primarily
because they are afraid to trust web sites (or the people
behind them).
This
data clearly points to the fact that most of the potential
consumer market is yet untapped due to one of two scenarios.
First, web site merchants have not yet found a way to convince
potential patrons of their web site’s security, performance,
privacy, usability, availability or safety. Furthermore,
they have no way to objectively show that they are continuously
working to improve thest factors. Second. the consumer does
not have the ability to sit and review objective data regarding
the web site’s performance or performance improvement
efforts.
Safe Shopping Network addresses these problems allowing
your buiness to tap onto a new market of onling shoppers
preferring not to guess at whether or not hey should trust
a site. This strategy allows your business tremendous opportunity
for success when listing your site on our network.
