Safe Shopping Network Demographics

62.5% are men and 37.5% are women
41.1% are age 18-34
64.5% are age 25-49
Average age is 38

68.1% have a household income of $50k+
66.8% have graduated college or higher
37.3% are professional/managerial

Safe Shopping Network attracts a professional, upscale audience that actively purchases online.

64.4% are married
45.4% have one+ children

98.6% have shopped online in the past 6 months
80.9% have shopped online in the past 30 days

Safe Shopping Network delivers an audience of active, online buyers in a unique shopping environment.

79.9% have been on the Web for longer than a 3+years
95.3% are on the Web 3 times a week or more
62.9% Access from home (primary)
26.1% Access from work outside home (primary)

We deliver an audience of active, online buyers in a unique shopping environment.

79% Of SSN users are located in the United States

40% Feel safer when a merchant displays our safe shopping seal.
18% Felt it guaranteed a safe shopping experience when a merchant displays our safe shopping seal.
29% Find it a useful tool to determine the quality of a merchant when they display our safe shopping seal.